When is the last time you looked at your LinkedIn profile? Answer honestly. If it’s been a while you’re probably not alone. Why? Because we get really busy fielding hundreds of emails and making sure our daily checklist is clear that we forget to spend time building our online presence.
If you’re still not convinced you need LinkedIn, start by reading Don Schindler’s post, “Why should you be using LinkedIn as an executive?”
So how do you stand out in a network of 300 million plus? Here are five things you can do today that are sure to help your profile views and connections.
Stop! Before we go any further we need to turn off your notifications. Not everyone needs to know you’re putting your last 5 years worth of experience in LinkedIn in the next thirty minutes. You can find this setting in “Privacy and Settings” and then select “Turn on/off activity.”
1. Who are you? And better yet why do I want to talk to you?
Every profile needs a summary. The summary sits at the top of your profile and is one of the first (and sometimes only) thing people will read. Think of this as your in-person elevator pitch. Here are some tips to get you started:
- Don’t write it in third person
- Use a conversational tone
- Make it personal. What makes you interesting?
- How do I reach you? (Email, Website/Blog, Twitter, etc.)
Check out my summary below:
Hands down the best part of my job is working with America’s dairy farmers. I usually get a confused look when I tell people I train farmers on social media and digital communications.
How are these connected? In my current role as Manager, Digital Initiatives, I’m committed to helping the dairy industry (farmers, staff and industry professionals) confidently tell their story with digital communications tools.
I like things fast-paced and enjoy keeping up with the latest digital trends and insights. I’ve had the opportunity to consult and mentor staff, executives and dairy industry companies/organizations. In the past, I worked heavily in website management and played key roles in launching and managing corporate social channels to drive social business.
Did I grow up in farming and agriculture? Sort of. I grew up in small town Indiana where I worked my way around most of the chores on a dairy farm. Thanks to my background as farm tour guide, I feel confident in answering any farm related question you send my way.
I’m always searching for new adventures to check off my list. I live for laughable puns, red wine with cheese and running for fun.
Here’s my mantra. I believe in the power of social media to drive important conversations, connections and relationships between farmers and consumers. Each day, my goal is to get more farmers online!
Connect with me to hear more:
2. Show me your portfolio.
Within your profile, you can add recent work projects to build credibility and showcase industry successes.
Think about recent presentations you’ve given, websites you built or a video you helped create. It doesn’t have to be something you tackled alone, you can tag coworkers and teammates in on your projects to give them a shout out too! This will help visually bring your experience to life.
3. Don’t be shy. Ask for recommendations!
These are golden and carry a lot of weight (not to be confused with the bogus endorsements). If you present at a meeting…follow up by asking the organizer or participants to recommend you online. I know it can feel awkward, but recommendations really going to set your profile apart. It just takes a couple of minutes with these steps:
Start by entering “Settings and Privacy.” Once you’re here you’ll want to click “Manage your recommendations.”
From here you can check on recent recommendations, give recommendations to others and ask for a recommendation. Right now we’re going to ask a coworker. Click “Ask for recommendations.”
You’ll see that you’re only a few steps away from sending the recommendations. Fill out the information about your current role and how you know the person who will be giving you the recommendation. Feel free to also include a short personal note in the message section – you’ll be more likely to get a recommendation back.
You’re done! It’s not a bad idea to follow up in-person or via email to remind them that you would greatly appreciate a recommendation.
4. Choose your words wisely.
Be strategic about the words you use in your profile because that is how people search and find you. Be careful with abbreviations and acronyms. Are you a VP? Spell it out. Use words that describe job you want. Are you looking for a job in digital? Use digital words/phrases consistently throughout your profile.
5. Share! And then share some more!
LinkedIn Pulse is a great way to stay on top of all the latest industry news and trends. If you want to be seen as an industry leader, you must be sharing relevant and interesting articles with your followers. Start by setting a goal for yourself – maybe try sharing 3x/week. You can use Pulse to sort information that’s in your wheel house.
6. Okay I might have six tips, but this one is more BONUS.
LinkedIn now gives EVERYONE the option to publish blog-style posts. This used to be exclusive to top industry leaders. Why should you post to LinkedIn? Posting is a great way for you to showcase your expertise, build your professional reputation and create important conversations and discussions with your large network of professionals. Already blogging? Consider reworking your post to fit the LinkedIn audience.
Maybe you need a little competition to get you started. See how you rank against others in your company when it comes to LinkedIn profile views.
What are your tips?